Maya audits the emotion behind the receipt
“I earned this.” That one sentence costs you $1,812 a year.
For the purchases that felt justified — until the bank app opened. We decode the mental patterns behind impulse spending, lifestyle creep, and the subscriptions you forgot you had, so you spend on purpose, not on autopilot.
That $1,812 is $151 a month — the average impulse spend reported by Slickdeals/OnePoll, 2023 — over twelve months. Check the multiplication; we’d rather you did.
Separately: people estimate they spend $86 a month on subscriptions. The itemized average is $219. — C+R Research, 2022
When you make an unplanned purchase, what usually happens first?
Question 1 of 5 — Maya’s 2-minute Receipt Audit starts here.
The real reason
It’s not discipline. It’s wiring.
Spending that feels out of control usually isn’t a willpower problem. It’s a set of predictable patterns - and patterns can be understood and changed.
Impulse triggers
Certain moods, moments, and cues quietly nudge you toward the checkout. Once you can see them, you can interrupt them.
Lifestyle creep
Every raise gets absorbed before you notice. Spending rises to fill the space - not because you decided it should.
Subscription traps
Small recurring charges hide in plain sight. When one study asked people to estimate their subscriptions, the guess was $86 a month — the itemized average was $219 (C+R Research, 2022).
Behind the drama: the research
Built on behavioral science, not hustle.
Maya is the doorway; the science is the lab. Three case tools turn vague money stress into specific, observable behavior you can work with.
The Receipt Autopsy
Name the exact emotional and situational cues that fire in the seconds before an unplanned purchase - so you can see the leak on the receipt.
The Character You're Funding
Every purchase quietly buys a version of who you want to be. Learn to meet that need without funding the leak.
The Speed Bump That Saves You
A little deliberate friction between you and 'buy' gives your deciding brain time to catch up.
Free guide
7 Money Scripts Quietly Draining Your Account.
The hidden beliefs that drive spending you never consciously chose - and how to rewrite them.
Why trust us
New here — and straight with you about it.
No fake reviews
We just launched, so you won't find invented testimonials or inflated reader counts here. As real readers share results, they'll appear on this page - with their permission.
Built on published research
The three frameworks we teach rest on published behavioral science - anchoring, defaults and friction, and identity-based consumption - not on hunches or hustle.
Every claim cited
The only statistics on this site come from named studies, with the source and year shown next to the number. If we can't cite it, we don't say it.
Judge it before you pay
Start with the free 2-minute quiz and the free guide. Decide whether the thinking is genuinely useful before you spend anything.
Every statistic and framework we cite is listed, with links to the original research, on the Sources page.
The programs
Start small. Go as deep as you want.
The Trigger Teardown
Find the exact moments your money leaks.
- A focused breakdown of the 5 most common spending triggers
- A simple worksheet to map your own patterns
- Quick wins you can apply this week
30-day money-back guarantee — email us, no forms, no hassle.
The Receipt Autopsy Kit
Your spending, autopsied - the feeling behind the receipt, and the leak it left.
- The Receipt Autopsy - name the exact trigger behind an unplanned buy
- The Spending Trigger Map (printable)
- The 48-Hour Friction script - 3 lines to run before you buy
- Your real annual leak number, worked out from your own inputs
- A 7-day reset checklist
30-day money-back guarantee — email us, no forms, no hassle.
The 30-Day No-Autopilot Reset
Thirty days to spend on purpose, not on autopilot.
- Daily prompts for all 30 days
- The full framework: The Receipt Autopsy, The Character You're Funding, The Speed Bump That Saves You
- A guided trigger journal
- A subscription-audit walkthrough
- The Consequence Ledger - see what each purchase actually costs you
30-day money-back guarantee — email us, no forms, no hassle.
Find out what your receipts are actually buying.
Take Maya’s 2-minute Receipt Audit to see the money script shaping your spending right now.
Maya isn’t real. Your spending is.